With the official kick-off of the 2nd Annual Silver Screens Arts Festival, presented by Ryerson’s The G. Raymond Chang School of Continuing Education, in partnership with the LIFE Institute complete and the Festival well-underway, I thought it an appropriate time to talk about media relations around events. Having a background in event planning, it was an interesting switch to be responsible for the media relations side instead of the event logistics and development. Here is what I found:
Challenges:
· There are so many events going on all the time, how do you make your event stand out?
· Timeliness-getting all the information you require far enough in advance that you can run an effective media relations campaign
· There are so many events going on all the time, how do you make your event stand out?
· Timeliness-getting all the information you require far enough in advance that you can run an effective media relations campaign
What worked:
· Having a high profile and interesting speaker, in this case, Dr. Gene Cohen, MD, PhD, Director of Center on Aging, Health and Humanities at George Washington University
· A very targeted market with relevant media outlets, individuals aged 50+
· Having a high profile and interesting speaker, in this case, Dr. Gene Cohen, MD, PhD, Director of Center on Aging, Health and Humanities at George Washington University
· A very targeted market with relevant media outlets, individuals aged 50+
Through a mix of event listings, and targeted media outreach far enough in advance, we were able to secure coverage in outlets such as Forever Young, YoungRetired.ca, CIUT 89.5FM and secure interviews with The Globe and Mail, as well as, Zoomer Magazine. Not only does that bring satisfaction to the client, is also helped in quadrupling pre-purchased ticket sales from last year’s totals.
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