Connected Parenting - Jennifer Kolari launches first book

BlueSky’s long-term client, Jennifer Kolari, founder of Connected Parenting has officially launched her first book in Canada and the US. The book, Connected Parenting, transform your challenging child and build loving bonds for life (Penguin) will be available at all major booksellers this month. If the launch event last week at Parentbooks in Toronto is any indication, the book will be hugely successful and a must read for all parents.

Jennifer’s ground-breaking approach shares techniques that therapists use to help you soothe your child as well as enhance the parent-child bond. By showing you how to model compassion, empathy, responsibility, and understanding, Connected Parenting allows you to parent from a place of compassion rather than anger and frustration will bring out the best in both you and your child.

Congratulations Jennifer! We've had a lof of fun working with you and we look forward to helping you make this book a huge success!

Twitter for Small Business

I thought I would share an article by Rick Spence published in the National Post today encouraging businesses to look beyond the challenges of Twitter and explore the opportunities. I like this article because it gives concrete examples of how small businesses can get in the game. Rick says:

...What can you say in such a tight space? Surely not anything of significance?

Actually you can. You can thank someone. Announce a new product or special sale. Praise a staffer. Promote a cause. Congratulate a supplier.

Restaurants can relate daily specials. Realtors can promote new listings. Service firms can dole out free advice that makes them look smart.

With Web-based social media, you don't judge a medium by how others abuse it. The question is, can you use it to reach your target market?

We all recognize that Twitter has flaws and limitations, but it’s also a proven, effective tool to get a message out there. Thanks to Rick for showing how effective of a tool twitter can be for Small Business.